Why is the WeChat Moments gone? ——Inventory of recent hot topics
Recently, many netizens discovered that the entrance to WeChat Moments seemed to have "disappeared", triggering widespread discussion. In fact, this is just a functional adjustment of WeChat. The entrance to the circle of friends has been folded into the secondary menu of the "Discover" page. This change confused many users and even mistakenly thought that the circle of friends function had been cancelled. This article will analyze the reasons behind this phenomenon based on hot topics in the past 10 days, and take stock of other hot topics.
1. Analysis of the “disappearance” incident of WeChat Moments
The adjustment of the WeChat Moments entrance is a change made by the WeChat team to simplify the interface and optimize the user experience. The following is the discussion popularity data on this topic in the past 10 days:
| platform | Number of related topics | amount of discussion | heat peak |
|---|---|---|---|
| 1,200+ | 500,000+ | 2023-11-05 | |
| Zhihu | 300+ | 100,000+ | 2023-11-06 |
| Douyin | 800+ | 300,000+ | 2023-11-07 |
It can be seen from the data that this topic has attracted widespread attention on all major social platforms. Many users said that although the entrance has been adjusted, the functions of the circle of friends have not changed and can still be used normally.
2. Inventory of hot topics on the Internet in the past 10 days
In addition to changes in WeChat Moments, there are many other hot topics worthy of attention in the past 10 days. The following are some hot topics:
| Ranking | topic | heat index | Main discussion platform |
|---|---|---|---|
| 1 | Double Eleven Shopping Festival pre-sale | 9,800,000 | Weibo, Douyin, Xiaohongshu |
| 2 | A celebrity's love affair exposed | 7,500,000 | Weibo, Douban |
| 3 | Sudden natural disaster somewhere | 6,200,000 | Weibo, Douyin, news client |
| 4 | The finale of a popular TV series | 5,800,000 | Weibo, Douban, Zhihu |
| 5 | A technology company’s new product launch conference | 4,500,000 | Weibo, Bilibili, technology forum |
3. Users’ reaction to the adjustment of WeChat Moments
The adjustment of the WeChat Moments entrance triggered various reactions from users. The following are some representative views:
1.supporter: believes that this adjustment simplifies the interface and makes WeChat more refreshing, in line with the design concept of "less is more".
2.opposition: I feel that this change increases the operating steps and reduces the efficiency of use, especially for users who frequently use Moments.
3.centrist: Indicates that it takes time to adapt and believes that any product update will go through such a transition period.
The WeChat team responded that this adjustment is based on the results of a large amount of user feedback and data testing, with the purpose of optimizing the user experience. In the future, we will continue to improve based on user feedback.
4. How to quickly find WeChat Moments
For users who are not used to the new changes, here are several ways to quickly find Moments:
1. Open WeChat and click the "Discover" tab at the bottom.
2. On the Discover page, click the Moments icon (usually at the top).
3. You can also directly search "Moments" through the search bar to quickly enter.
4. Long press the WeChat icon and select "Moments" in the shortcut menu (supported by some mobile phone systems).
5. Summary
The "disappearance" of WeChat Moments is just a regular function adjustment, not a cancellation of functions. This change reflects the WeChat team’s continued efforts to optimize user experience. At the same time, recent hot topics also show that social media is still an important platform for public discussion. As users, we need to keep an open mind and adapt to changes brought about by product iterations.
In the future, as technology continues to develop, we may see more adjustments like this. The important thing is to understand the logic behind these changes and find the way to use them that works best for you.
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