How much does a beef hotpot cost? Analysis of popular prices and trends across the entire network
Recently, beef hotpot, as a popular winter delicacy, has once again become the focus of discussion on the Internet. This article will combine the hot discussions on the Internet in the past 10 days to present you with structured data analysis from the dimensions of price, regional differences, popular brands, etc.
1. National beef hotpot average price rankings
| city | Average price per person (yuan) | Average price of set meal for two persons (yuan) | Popular brands |
|---|---|---|---|
| Beijing | 98-158 | 228-358 | Haidilao, Coucou |
| Shanghai | 88-148 | 198-328 | Left courtyard, right courtyard, Baheli |
| Guangzhou | 68-128 | 158-288 | Chen Jishunhe, Chaoshan Damu |
| Chengdu | 58-108 | 138-258 | Shu Daxia, Xiaolongkan |
2. Price comparison of different grades of beef hot pot
| grade | per capita consumption | Beef type | Popular times |
|---|---|---|---|
| high-end | 150-300 yuan | Wagyu beef, snowflake beef | weekend dinner |
| Mid-range | 80-150 yuan | Fat Ox, Diaolong | weekday lunch |
| Affordable | 40-80 yuan | Regular beef roll | Late night snack period |
3. Recent hot topics
1."Beef freedom" becomes new meme: Netizens hotly discussed that "realizing the freedom of beef hotpot" is more difficult than "freedom of cherries", and the related topic has been read 230 million times.
2.DIY home version explodes: E-commerce data shows that sales of hot pot ingredients have increased by 180% month-on-month in the past 10 days, of which beef rolls accounted for 45%.
3.Regional differences lead to discussion: Chaoshan beef hotpot has been on the hot search list due to its "freshly cut and sold" feature, and its price transparency has been well received by consumers.
4. The five major issues consumers are most concerned about
| Ranking | question | frequency of occurrence |
|---|---|---|
| 1 | How to identify beef quality | 187,000 times |
| 2 | The most cost-effective package | 152,000 times |
| 3 | Hide how to get discounts | 128,000 times |
| 4 | Differences in taste between different parts of beef | 93,000 times |
| 5 | Online celebrity store queue time | 76,000 times |
5. Price trend forecast in 2023
1. Affected by the price fluctuation of imported beef, the price of high-end beef hotpot is expected to increase by 5-8%.
2. Chain brands may reduce mid-range product prices by 3-5% through supply chain optimization.
3. The popularity of group buying coupons on short video platforms has made the actual price paid generally 20-30% lower than the retail price.
4. During the winter peak season, seasonal premiums of 10-15% may occur in some popular business districts.
Summary:At present, the price of beef hotpot for a single person nationwide is mainly concentrated in the range of 60-150 yuan, and consumers are more concerned about the balance between quality and cost-effectiveness. It is recommended to purchase coupons in advance through the official APP, choose the lunch time period, and pay attention to the opening discounts of new stores to obtain the best consumption experience.
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